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Tuesday, 29 January 2013

“It’s More Fun in the Philippines” says Denmark

Denmark discovers why “It’s More Fun in the Philippines”

Ferie & Fritid i Bella (Holiday & Leisure in Bella) held at the Bella Center in Copenhagen.

Despite this being the first time for the Philippines to participate in this annual event, the Philippine booth, located at the Around the World section of the Bella Center and which featured various brochures about the Philippines and several “It’s more fun in the Philippines” videos playing in a loop on a TV screen, was inundated by many Danes expressing curiosity and interest, and for some, fun-filled memories about the Philippines, clearly displaying the growing and heightened awareness of many in Denmark about the wonders of the Philippines and the fun to be had in the country.

A 30-minute Filipino cultural extravaganza, which ran from January 19 to 20 at the Bella Center, helped to further promote the Philippines at Ferie & Fritid.

Entitled “Fiesta Filippinerne! (Fiesta Philippines!) A showcase of the dances and songs of the fun islands of the Philippines,” the extravaganza featured performers from the Mabuhay Organization of Filipinos in Denmark and BUKLOD DK, Filipino-Danish organizations. They performed traditional and contemporary dances and songs from the Philippines which were watched by a very appreciative Danish audience who flocked to the open theater upon hearing the distinct Filipino brand of merry folk music and seeing the fun-loving performances onstage.


Ferie & Fritid i Bella is an annual event which attracts between 40,000 to 45,000 would-be Danish tourists who are looking for destinations to go to for their next annual vacations.

The Philippines, which has received prime promotion from prestigious tourism and other media outlets like Condé Nast, Trip Advisor, and CNN, to name a few, is steadily becoming the next travel destination of choice in Southeast Asia by Danes and Scandinavians as a whole. The number of Danish and other Scandinavian tourist arrivals to the Philippines have been steadily increasing year after year.

Tourism figures show that tourists from Denmark registered a 4.24% growth rate from 2011 to 2012 while the whole of Scandinavia registered an impressive 12.32% growth in tourism arrivals to the Philippines, with Sweden leading the pack, growing by 21.33% in that period. A total of 13,556 Danish tourists visited the Philippines last year, comprising 22% of the 60,334 total number of Scandinavian tourists who visited the Philippines in 2012.

Through these collaborative efforts, the Philippine Embassy in Oslo continues to proudly showcase why it is indeed more fun in the Philippines.

A January 28, 2013 press release from the Department of Tourism.Visit itsmorefuninthephilippines.com

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